Blaqspace - MVP Website Design

Lekki, Lagos, Nigeria
2025
Social Entertainment Platform for Music & Gaming Culture
Challenge
Music apps (Spotify, Apple Music) and gaming platforms (Steam, PSN, Xbox) don’t exist in the same social space.
Users have two identities, music taste and gaming identity, but no platform where both can coexist and be shared socially.
Results
BlaqSpace is a social hub where users can:
✔ Connect their Spotify, Steam, PSN profiles.
✔ Automatically sync music listened to and games played.
✔ Share moments, react, comment, and discover through real people, not algorithms.
✔ Create a digital identity that reflects both sound and play.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website


Process
Empathize
Interviews with gamers & music lovers to understand frustrations: multiple apps, no shared identity, no unified feed.
Define
Problem Statement:
“There is no platform where users can socially express both their music taste and gaming life in one place.”
Ideate
Solutions included:
Unified Activity Feed
Music/Game Integration
Playlist/Game Discovery via Friends
Messaging & Community Threads
Prototype
Low-fidelity → High-fidelity Figma designs created for:
✔ Onboarding
✔ Activity Feed
✔ Trending Page
✔ Messages
✔ Profile
Test
Improved clarity and reduced confusion with:
✔ Music vs Gaming color tags (Blue for Music, Purple for Gaming)
✔ Cleaner icons + shorter labels
✔ Simplified sign-up steps

"With our new visual identity and brand voice, BlaqSpace now truly represents the culture of our users, the passion of our team, and the values that shape our vision."
Tobias Lütke
CEO, Co-founder | Shopify


Conclusion
BlaqSpace solves a real digital disconnect, music and gaming are emotional, social experiences, yet exist separately.
By merging both worlds into one feed, one profile, one space. BlaqSpace creates a new category of social entertainment identity.


